When it comes to direct mail marketing, your mailers will need to have a clean design and message that fully communicates with your target audience. Whether you’re having a special event, seasonal sale or just need to spread the word about your business, your direct mail marketing materials should be easy-to-understand, clean and attractive. Here at Zooliad, we understand the importance of proper direct mail marketing techniques. It’s the only marketing technique that allows businesses to target the right audience with the right message, at the right time. When it comes to direct mail marketing, first impressions are everything. Not to mention, a direct mailer can often serve as an important introduction for a business or service, helping you attract potential clients. With professionally designed graphics and proven direct mail marketing services, our design experts will meet your highest standards.
Nowadays, marketing is becoming more and more accessible due to the increase of online marketing. Many businesses have leaned towards internet marketing that includes social media marketing, search engine optimization, blogging and much more. Most online marketing services are cost-effective and successful. However, most marketing campaigns have completely forgotten about time-tested offline methods like direct mail marketing. According to a study done by DMA, direct mail is much more effective when compared to e-mails. When direct mail is sent to a customer, it has a 3.28% higher rate of a getting a response when compared to e-mails.
Listed below are some benefits to having direct mailers sent to a customer as a marketing tool for any business or special event: